“Dear Mishu” is a character and a social media advice column created to bring a dog’s wisdom to everyday problems.
Unlike people, Mishu (a real dog) never forgets to be present and appreciate life. Her followers love her for her simple wisdom.
The account is characterized by:
- Unique, original content on social media – ~50.2k global followers (6/24)
- Broad appeal to people who share/seek the following values: authenticity, simple pleasures, persistence and focus, mindfulness, friendship and love, outdoors and nature, travel, career and relationship advice, help dealing with stress and anxiety.
Follower Profile – September 2017
23.5k followers; 79% female 21% male;
Top 9 follower locations all in US or UK
Twitter @dearmishudear 25.5k followers; 58% female 42% male;
Top 10 follower locations all in US or UK